理解标志、身份与品牌之间的关系 - Understanding Logo, Identity, and Brand

Digital Tutors - 理解标志、身份与品牌之间的关系 - Understanding the Relationship Between Logo, Identity, and Brand | 359.90 MB

Runtime: 1h 30m

Level: Intermediate

Software used:

What you will learn

了解一个标志，形象和品牌之间的关系是非常重要的一个平面设计师。

Understanding the relationship between a logo, an identity and branding is critical for a graphic designer.

虽然这三个都是相关的，其实他们是在非常不同的。在这个过程中，我们将开始探索这种关系走过的创作过程，为我们的客户，口头禅水疗中心。

While these three are all related, they are in fact very different. In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa.

花些时间学习一个标志，一个身份和一个品牌之间的差异后，我们将了解一个创意简报的口头禅水疗中心的创建。下一步，我们将继续通过创造性的过程，学习的概念拿出在素描和建设的标志在Illustrator。

After taking a moment to learn the difference between a logo, an identity and a brand, we will learn about the creation of a creative brief for mantra spa. Next, we will continue through the creative process learning about concepts come up with during sketching and the building of the logo in Illustrator.

这门课程的经验教训在过去的几年中，我们将学习如何为口头禅水疗中心的身份可以建立通过创造一个样式指南或图形标准手册。

During the last few lessons of this course we will learn how the identity for mantra spa can be established by creating a style guide or graphics standards manual.

完成此课程后，你不会只知道标志设计，形象设计和品牌之间的区别，但你也有设计师应采取的步骤来帮助每一个新的客户端建立一个坚实的理解。

After completing this course, you will not only know the difference between logo design, identity design and branding but you will also have a solid understanding of the steps that should be taken by a designer to help a new client establish each.

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